We ensure multicultural audiences are seen, heard and valued every day of the year.

 

 

M365 is a Allison+Partners multicultural marketing offering that brings together a team of specialists with expertise in ensuring diverse consumer groups are seen, heard and valued every day of the year. M365 is an evolution of the agency’s approach to multicultural communication and explores audience engagement through three distinct multicultural dimensions: cultural heritage, cultural status and cultural integration.   

Each multicultural dimension explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage. The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.




M365

THE MULTICULTURAL LANDSCAPE

The specialty collaborates with brands across industries and has a global reach to enhance intercultural storytelling across continents, a critical component for clients doing business or expanding globally.   

 

M365 offers several cultural-driven approaches to help clients create more effective and inclusive multicultural marketing campaigns that truly resonate with their target audience. Strategies include:  

 

  • Incorporating data science and technology through a digital-first approach to promote authentic brand awareness that uniquely reflects today’s multicultural consumer and the platforms where they consume content  
  • Creating relevant moments that tap into cultural trends and conversations   
  • Keeping pace with the ever-evolving societal shifts of multicultural audiences   
  • Leveraging research such as quick pulse surveys, focus groups and data insights to help clients understand motivations, aspirations, and key purchase drivers  

   

M365 has already helped clients like Toyota and Denny’s build and create authentic connections with multicultural consumer markets.
Toyota



The team executes some of Toyota’s multicultural public relations, supporting key cultural moments throughout the year such as programs like Native American Heritage Month Chef Collab to share the history of Indigenous Americans and food or Steeped in History to share the stories of how African American history affected local US cities and Lunar New Year to authentically celebrate Asian culture.

   

Denny's


The team also supports Denny’s activations for HBCU sports in campaigns like the Orange Blossom Classic between two powerhouse HBCUs Florida A&M and Jackson State University. As the title sponsor, Denny’s was pivotal in bringing this important classic back to the HBCUs after a 40-year hiatus.

   

About Us

Our M365 team is as diverse as the clients we serve - through our work, we aim to amplify stories that celebrate culture and drive the forward the progress of multicultural communities. We keep you connected with those who influence others by delivering authentic campaign messaging with data-driven points of engagement and compelling content.  

 

Our M365 team builds custom multicultural omni-channel programs that resonate with consumers, ensuring best-in-class engagement and reach.  

  

Each multicultural dimension explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage. The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.


Our Core Services

Research and Insights
  • Cultural Intelligence 
  • Trendspotting 
  • Competitive Research 
  • Consumer Behavior 
Media and Influencer Relations
  • Media Relations and Strategy Development 
  • Media Events  
  • Global and National Campaigns 
  • Messaging Development  
Integrated Marketing Campaign and Social Media
  • Customer Persona Definition 
  • Brand and Engagement Strategies  
  • Creative Services
Consumer Marketing and Campaigns
  • Retail and Merchandising 
  • Food and Beverages 
  • Media and Entertainment 
  • Beauty, Fashion and Apparel 
  • Sports, Physical Conditioning and Wellness 
  • Community Relations 
  • Social Media, Gaming and Leisure/Recreation

MEET THE TEAM

Myriam Cruz

Vice President

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Myriam Cruz is a  vice president in Phoenix and has led bilingual public relations and integrated marketing initiatives for more than 15 years with a focus on purpose-driven communications. In her role, she provides strategic counsel, develops engaging bilingual campaigns, and leads teams to achieve measurable results. She holds an Executive Master of Business Administration from The University of Arizona and a bachelor’s degree from Northern Arizona University. Myriam also serves on the advisory board of the Chicanos Por La Causa’s Prestamos Women's Business Center. Close

Jessica Peraza

Vice President

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Jessica is a vice president in Phoenix, specializing in general and multicultural market public relations for consumer clients. She has more than 10 years of media and community relations experience, specifically crafting stories that are relevant to Latino audiences. Jessica is an industry ‘generalist’ and has supported multicultural brand communications and DE&I thought leadership for clients across industries, including Toyota, AAA, PepsiCo, Republic Services, Best Western Hotels, UBS, Blue Cross Blue Shield of Arizona, Dignity Health and more. . She was born and raised in Nogales, Arizona on the border of Mexico and is fully bilingual in Spanish. Jessica has a bachelor’s degree in Journalism & Mass Communication and a Minor in Spanish from Arizona State University. She’s an alumni of the Hispanic Leadership Institute from Valle Del Sol and an advisory board member of Community Comadres, a women-led nonprofit organization that supports various charitable causes throughout the Valley.  Close

Allix Wright

Vice President

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Allix Wright is a vice president in Los Angeles and specializes in media relations and executive thought leadership programs for category defining consumer brands. With an extensive background in both agency and in-house corporate and consumer PR, Allix has developed award-winning media strategies for brands across fashion, beauty, tech, travel, design and hospitality, including Nordstrom, Lyft, Sweetgreen, Poshmark, Birchbox, Uncle Nearest Premium Whiskey and Etihad Airways. She holds a Master of Business Administration with concentrations in Strategy and Leadership from NYU Stern School of Business and a bachelor’s  degree in English from Haverford College. Close

Claudia I. Vargas

Vice President

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Claudia is a vice president in Phoenix and brings a wealth of knowledge in project management and strategy to our Marketing Innovation Team (MIT). She has experience in paid media, brand ambassador programs, go-to-marketing planning, content development and social media community management. Her passion for multicultural marketing shines across her work and she applies her previous bilingual media planning eye to all that she does. And when it comes to content, finding opportunities to highlight multicultural consumers for various clients wherever possible is always top of mind. Claudia has a bachelor’s degree in media advertising from the University of Texas at El Paso and completed her Master of Business Administration  at Arizona State University.

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Taylor Key

Senior Account Executive

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Taylor is a senior account executive in New York with a background in consumer PR and experience working across food & beverage, retail, nutrition, education and transportation industries. She possesses a deep passion for media relations and aims to tell creative stories that authentically reach audiences and drive impact for brands. She has experience securing coverage in top-tier marketing, lifestyle and consumer outlets as well as industry trades, developing strategic press materials, leading influencer campaigns and activating experiential events.  

 

In her previous role, Taylor brought her passion for DEI and uplifting marginalized groups to life through the creation of the ‘Celebrating Black Voices Content Club’ where the group consumed various content mediums by Black authors to gain a deeper understanding of the Black experience and encourage more diverse storytelling. In addition, Taylor has led various cultural events and initiatives to foster and promote a culture of belonging within work environments.

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Denise Chavez

Account Coordinator

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Denise is an account coordinator in Los Angeles with consumer and corporate experience across food & beverage, entertainment, financial, tech, real estate and social impact. She specializes in Spanish-language media relations for the Latino consumer market, as well as outreach for the general disability & neurodivergent community and Native American consumer market. Close
 


 GET IN TOUCH: m365@allisonpr.com

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